Cultivating Community

Our family business started in the late 1800's in Chicago & moved to Highland Park in the late 60's to serve passionate skiers of the north shore while also helping to create outdoor spaces for entertaining & relaxing. 

"My family has been buying our ski equipment from Williams for close to 20 years. We are always treated with respect & happy with our purchases. They are VERY knowledgable about the product & want to set you up with the right fit. Their patio selection is very nice. Great customer service & equipment to match!"  - CODY


We go through a rigorous buying process in order to provide you with the best products to enhance your outdoor experience.   

Inside the front of Williams Ski and Patio showroom displaying winter apparel.


Our clothing department has high quality, functional & long lasting pieces of clothing. You'll experience excellent customer service with people who are passionate about the sport and about taking care of you. We genuinely care that you stay dry and warm, that what you buy suits your needs and aesthetic, and that you have a great time doing all that winter brings.

Red and blue ski clothing and equipment color story.


In our equipment department you'll find a team that is passionate, knowledgable and highly trained to set you up in something that is right for you. We carry equipment for skiers, snowboarders and cross-country skiers. Our understanding of how each product is designed helps us outfit you in equipment that specifically works for your body type, skill level and need. We are highly committed to only selling something that works for you. 

Ski being sharpened in green ski tuning machine.

Ski Service & Rentals

At our ski service counter we have the same passion about your rental and service experience as we do about your buying experience.  It matters to us that your equipment is in top notch condition when you hit the slopes--whether you're renting from us or just purchased a new set up. Our Service Team knows what they are doing and will tell it to you straight on what they think your equipment needs.

Inside front of showroom with teak patio furniture with orange cushion and fabric wall behind.

Outdoor Furniture

At Williams you'll find on trend, comfortable & long lasting outdoor furniture. You'll experience complimentary design service with people who are passionate about creating beautiful outdoor spaces. Whether you entertain guests frequently or just need a place to relax we genuinely want you to get what best suits your needs and aesthetic. 

Patio furniture service team in Williams Ski and Patio parts department.


At Williams' patio service counter we have a wide variety of parts and years of experience with the furniture brands we carry.  Our Team will help answer your questions about your furniture and help guide you towards the proper service solution. 

About the Club

Weekly trips to local areas

The Snowflake Club instructs boys and girls ages 8 through 16 how to ski and snowboard.  While our primary purpose is to provide a fun-filled and exciting day of skiing, we also place emphasis on members taking lessons. We have 24 trips on the schedule this year including four Friday night trips (13 and older) 2 Monday trips and 2 Wednesday trips. 


Purchase online

All membership and trip purchases are done online. Create and account and purchase your membership. Then make sure to sign up by the Wednesday night before each trip. After purchasing your membership come in to Williams to get your ID and everything else you need to have a great ski experience!

Ski Rentals

Rent at Williams

Join us in store at Williams to get Season or Daily rentals for the Snowflake Club Season. (We also offer a Junior trade-in program for growing skiers. Ask a Williams associate for more information)