Cultivating Community

Our family business started in the late 1800's in Chicago & moved to Highland Park in the late 60's to serve passionate skiers of the north shore while also helping to create outdoor spaces for entertaining & relaxing. 


Customer Testimonial

"My family has been buying our ski equipment from Williams for close to 20 years. We are always treated with respect & happy with our purchases. They are VERY knowledgable about the product & want to set you up with the right fit. Their patio selection is very nice. Great customer service & equipment to match!"  - CODY


Our rigorous buying process ensures that we provide you with the highest quality ski and patio products
to enhance your outdoor experience.   

Inside the front of Williams Ski and Patio showroom displaying winter apparel.

SKI & WINTER Clothing

Our clothing department has high quality, functional & long-lasting pieces of clothing that keep you warm and dry during ski trips or any other outdoor winter activity. You'll experience excellent customer service with people who are passionate about the sport and about taking care of you. We genuinely care about your comfort, your needs, and your personal aesthetic. We want you to have a great time doing all that winter brings.

Red and blue ski clothing and equipment color story.

ski Equipment

The team in our ski equipment department is knowledgeable, highly-trained, and focused on your needs. We don't want to sell you just any ski equipment. We set you up with gear that lets you have the best possible experience when you hit the slopes. We carry top-of-the-line equipment for skiers, snowboarders, and cross-country skiers, and we put each piece of equipment through a rigorous testing process that lets us understand of how each product performs in real life. We'll outfit you in equipment that specifically works for your body type, skill-level, and needs. 

Ski being sharpened in green ski tuning machine.

Ski Service & Rentals

We bring the same passion to our ski service and rental counter as we do to our sales department. It matters to us that your equipment is in top notch condition when you hit the slopes, whether you're renting from us or just purchased a new set up. Our expert ski service and rental team will give you an honest assessment of what they think your equipment needs to perform at the highest level.

Inside front of showroom with teak patio furniture with orange cushion and fabric wall behind.

Outdoor Furniture

At Williams you'll find on-trend, comfortable, long-lasting outdoor furniture. You'll experience complimentary design service with a staff that is passionate about creating beautiful outdoor spaces. Whether you entertain guests frequently or just need a place to relax, we'll help you put together an ideal outdoor space that suits your needs and aesthetic. 

Patio furniture service team in Williams Ski and Patio parts department.


At Williams' patio service counter, we carry a wide variety of parts for all of the furniture brands we carry. Our team has years of experience with these brands, and will answer any questions you have and help guide you toward the service solution that best suits your needs.

About the Club

Weekly ski trips and lessons with experienced instructors

The Snowflake Club instructs boys and girls ages 8 through 16 how to ski and snowboard.  While our primary purpose is to provide a fun-filled and exciting day of skiing, we also place emphasis on members taking lessons. We have 24 trips on the schedule this year including four Friday night trips (13 and older) 2 Monday trips and 2 Wednesday trips. 

How to Join

Purchase your membership and sign up for trips online

All membership and trip purchases are done online. Create and account and purchase your membership. Then make sure to sign up by the Wednesday night before each trip. After purchasing your membership come in to Williams to get your ID and everything else you need to have a great ski experience!

Ski Rentals

Rent top-notch ski equipment at Williams

Join the Snowflake Club in-store at Williams to get Season or Daily rentals for the entire Snowflake Club Season.

We also offer a Junior trade-in program for growing skiers. Ask a Williams associate for more information.